How Quik! Eliminated Thousands in Production Costs and Built a Testimonial Library That Converts

Rich Walker, CEO

8 of 10 invited clients recorded testimonials immediately; full production cost eliminated

For years, companies like Quik! struggled to capture authentic, high-quality testimonials without breaking the bank. Rich Walker, CEO of Quik!, experienced the frustration of traditional video production firsthand. "Before I met Share One, I had to hire a video team to visit the client site. I had to fly to their client site and spend a day with them to get five minutes of footage. It would cost me thousands and thousands of dollars and tens of hours to do that."

Rich's experience wasn't unique. Hiring a professional film crew, coordinating schedules, traveling to client locations, and setting up a polished shoot costs real time and real money, resources that could be spent elsewhere. Yet businesses still need powerful testimonials to build trust and convert prospects.

Eliminating the cost barrier

The solution wasn't spending more. It was spending smarter. Share One transformed how Quik! approached testimonial collection by replacing expensive, time-consuming shoots with a fully automated, streamlined process that let clients record powerful stories from anywhere in the world. As Rich put it, "Customers respond more proactively because, hey, you don't have to have a camera team show up at your office and take over your time. Just get on a video for a few minutes, answer some questions, and provide an awesome testimonial."

Beyond saving money: building trust faster

Rich and his team discovered that affordability wasn't the only benefit, authenticity was. "In our company, we could not put case studies together, which is an industry norm. We had been growing our company without social proof. The only social proof we could add to our site and messaging was logos, and we were restricted from doing that many times. So how do we talk about solving problems in somebody else's voice? We can say it all day, but it doesn't matter."

When Quik! turned to Share One, everything changed. They invited 10 clients to record testimonials. Eight agreed immediately. "It was unreal how well the response was," Rich said. "We built a library of testimonials and have used them strategically in various ways."

How Quik! uses testimonials to convert more clients

By eliminating the high costs of traditional video production, Quik! captured and distributed testimonials at scale, integrating them across the sales process (sending industry-specific testimonials matched to a prospect's situation), the website redesign, and social and email nurture. As Rich sums it up: "Oftentimes, when we meet a customer, we send them one of those testimonials that matches who they are."